Copywriting has taken on a whole new role when it comes to usefulness. Once the stuff of print, it has become not only a very important tool for engaging readers, but also to getting the attention of search engines.
Before people proceed with any kind of business, most of them are searching online. What does this mean for you? A lot, incidentally:
1. Their first impression of you and your company will come from what you choose to say on your website.
2. If your copy isn't cuttin' it, you won't even show up in their online search.
Effective copywriting isn't just about writing eloquently anymore; it's become a highly integral tool to attracting customers, conveying your message in a succinct manner, and being competitive in search rankings.
Is it possible to do both? Absolutely. SEO copywriting doesn't have to be dry, and your marketing copy doesn't have to be so eloquent that it's obscure when it comes to search. The key is balance. As a former copywriter in a Fortune 500 environment, my balance comes from subsequent forays into online marketing management, giving me unique perspective into how creative choices drive sales and conversion.